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Complimentary
I would like to express my admiration for the 2nd International Luxury Lifestyle Forum, held in Ishikawa Prefecture, home to numerous tourism attractions including a famous culinary culture, and traditional arts and crafts. I consider it very signi cant that a conference of this nature is held in Ishikawa Prefecture with its unique o erings for the discerning traveler. I would also like to thank The Real Japan Ishikawa Project Committee, led by Chairman Shinichiro Takagi and Yoshihiko Oda, and all those involved in the forum. The Japan Tourism Agency aims to increase the number of travelers to Japan to 15 million by the year 2013, and 30 million thereafter. In order to achieve this, we will carry out a large promotional campaign abroad. We will place particular emphasis on the luxury travel market as it can enhance Japan's brand image and make a signi cant economic contribution. In conjunction with local governments, we plan to further carry out the Visit Japan Campaign and internationalize Japan's local regions so that they will be revitalized.
Commissioner, Japan Tourism Agency
Hiroshi Mizohata
