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Horst Schulze

12_horst_schulze-high-res.jpgI am sincerely happy to participate in the 2010 International Luxury Lifestyle Forum. My entire business and working life are connected to and concentrated in serving the luxury market in the travel industry! I have devoted myself to understanding this market and predicting it's future. It will be a real pleasure to share and learn during the ILLF in Japan. My personal interest is even stronger since my company is in development of a luxury hotel in Niseko, Japan - The Capella Niseko - which is being developed by Annupuri Land, LP with Tadao Ando the architect. So, I am very excited and looking forward to exchanging ideas with other business leaders in Japan. I am honored to be a small part in this important forum.

Sincerely,
Horst Schulze

Biography
Born in Germany, Horst Schulze was just 11 years old when he announced his intent to work in a hotel. His steady ascent in the industry took him to management positions with Hilton, Hyatt and Ritz-Carlton, where he was appointed its executive vice president in 1987 and president and COO a year later. Schulze has revolutionized the hotel industry, altering the very nature of customer service by creating a culture of "We are Ladies and Gentlemen Serving Ladies and Gentlemen." A charismatic leader and entrepreneur with an intimate understanding of market demands, he has created a legion of loyal customers by raising the bar for customer service expectations to unprecedented levels. Currently chairman and CEO of The West Places Hotel Group, Schulze is launching the newest standard in luxury hotels: Solis Hotels and Resorts and Capella Hotels and Resorts. Capella Niseko is scheduled to open in Hokkaido in 2010.